SKILLSET & EXPERTISE
PHOTO
+VIDEO production
My creative marketing background started in photography and videography, staging hero images and product shots and producing to publishing video on a self-taught platform. Over the course of my career I've developed a keen eye in visual marketing and taken hundreds of promotional photos, hero images, and produced a variety of social media assets.
While my videography skills are not as dense as photography, my experience in the form of script writing, producing, and editing has produced some amazing pieces over the course of my career. I believe my skillset could help your business improve overall brand and marketing effectiveness with strong visuals and brand storytelling.
brand equity
With an interest in the arts and an eye for design, I've been successful with presenting creative ideas for logo and branding design to various clients in diverse industries, as well as producing visually appealing collateral based on leading industry standards. Clients can expect high quality creative assets, business materials, including business cards, data sheets, print pieces, as well as resume and portfolio templates.
CONTENT CREATION,
copywriting
+ storytelling
From draft to publication, I've overseen thousands of design and writing pieces in my career as a marketer, some original, some in collaboration with local partners and clients. Depending on business needs and objectives, I've written and published research-driven articles, editorials, blogs, event descriptions, video scipts, brand repositioning, and executed hundreds of email campaigns, SEO and CRM-driven marketing.
Proficient skills in Adobe Creative Suite, Microsoft, Constant Contact, MailChimp, Wordpress, Wix and Squarespace
Website MAnagement
As a marketer, understanding user experience online is one of the most important factors in building and/or improving your website. Working with industry professionals, digital web and UX designers, I've come to understand how to create a fluid web experience; producing valuable content, keeping time on page high and helping the user navigate your website with ease, while answering all potential questions along the way.
Building pages, troubleshooting and SEO have become just a few of my many skills to help companies build a presence and a reputation online.
product launch
+ event planning
Starting with small ideas, turning out huge crowds. I've worked on various types of events from small group yoga retreats and nightlife entertainment events with over one thousand attendees, to producing product launch plans, editorials and media assets for both small and large scale markets.
My expertise lies within brainstorming themes, outlining details, coordination and execution, acting as a brand liaison to partners and team members, to post-event/launch reporting and analysis.
Contact me directly to learn more specifics about my skill set.
